An integrated marketing communications campaign for 1740 Coffee Genesis

Coffee has always been part of various cultures, including Filipino culture. Coffee became a commodity in the 1800s during its first wave. Later on, coffee was appreciated more while consumers tend to want more quality coffee. With the improvement in the quality of coffee, its price also rose. This...

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主要作者: Ibas, Shaira Marie Solis
格式: text
語言:English
出版: Animo Repository 2022
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在線閱讀:https://animorepository.dlsu.edu.ph/etdm_market/34
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