“It's more fun in the Philippines”: Resemiotizing and commodifying the local in tourism discourse

• Main Authors: Valdez, Paolo Nino M., Tupas, Ruanni, Carol Tan, Neslie
• Format: text
• Published: Animo Repository 2017
• Subjects: Tourism—Philippines; Advertising—Tourism > Philippines; Semiotics; Tourism
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/928
• Institution: De La Salle University

Since globalization is characterized by mobility of resources, the tourism industry is considered as one potential area for those interested in language and globalization. While tourism can be attributed to the growing capitalist dream of exploration, it is replete with asymmetrical hierarchies that...