Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services

Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services

This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. The study employed cross-sectional parad...

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Bibliographic Details
Main Authors: Abid, M.F., Siddique, J., Gulzar, A., Shamim, A., Dar, I.B., Zafar, A.
Format: Article
Published: Routledge 2022
Online Access:http://scholars.utp.edu.my/id/eprint/33907/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142127454&doi=10.1080%2f10496491.2022.2143987&partnerID=40&md5=dc074e3ab39e7118fb51118d42ecefe7
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Institution: Universiti Teknologi Petronas

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http://scholars.utp.edu.my/id/eprint/33907/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85142127454&doi=10.1080%2f10496491.2022.2143987&partnerID=40&md5=dc074e3ab39e7118fb51118d42ecefe7

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