Measuring environmental strategy : construct development, reliability, and validity

• المؤلفون الرئيسيون: Berrone, Pascual, Walls, Judith L., Phan, Phillip H.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/100756; http://hdl.handle.net/10220/18197

Inconsistent results in prior work that link environmental strategy to competitive advantage may be due to the empirical difficulties of marrying the theoretical connection between a firm’s resource base and its environmental strategy. The authors contribute to the field by developing a measure that...