Content or context : which matters more in information processing on microblogging sites

• المؤلفون الرئيسيون: Zhang, Lun, Peng, Tai-Quan, Zhang, Ya-Peng, Wang, Xiao-Hong, Zhu, Jonathan J. H.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Humanities::General; DRNTU::Social sciences::Communication
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/102433; http://hdl.handle.net/10220/18957

With a framework based on the heuristic-systematic model of information processing, this study examined the effects of both content and contextual factors on the popularity of microblogging posts. The popularity of posts was operationalized as the re-tweeting times and number of comments received by...