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  _____      ___     _____     __   __    _____   
 /  ___||   / _ \\  |  __ \\   \ \\/ //  |__  //  
| // __    | / \ || | |  \ ||   \ ` //     / //   
| \\_\ ||  | \_/ || | |__/ ||    | ||     / //__  
 \____//    \___//  |_____//     |_||    /_____|| 
  `---`     `---`    -----`      `-`'    `-----`

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Text this: New product success evaluation : a case study of Starbucks Singapore.