The better-than-average effect in Hong Kong and the United States : the role of personal trait importance and cultural trait importance

• Main Authors: Au, Al K. C., Leung, Angela K.-Y., Kim, Young-Hoon, Chiu, Chi-yue, Lau, Ivy Yee-Man, Tam, Kim-Pong
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: https://hdl.handle.net/10356/107255; http://hdl.handle.net/10220/17918
• Institution: Nanyang Technological University

People tend to make self-aggrandizing social comparisons on traits that are important to the self. However, existing research on the better-than-average effect (BTAE) and trait importance does not distinguish between personal trait importance (participants’ ratings of the importance of certain trait...