Consumers' perception of organic food in Singapore : now and future

• Main Authors: Ng, Mee Eng, Leung, Kum Ping, Ang, Poey Hoon
• Other Authors: Mohd Asad Sadi
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/11127
• Institution: Nanyang Technological University

This study aims to find out Singaporeans' perception of and attitude towards Organic Food. This would help to provide insights for future Organic Food market development, with regards to its popularity and market potential. Overall, there is general acceptance for Organic Food in Singapore, but...