APA Citation

Chong, F. K., Ng, J. N., Ho, Y. Y., & Marshall, R. (2008). Effectiveness of comparative advertising in eastern cultures.

Chicago Style Citation

Chong, Fui Khuen., Jan Nee Ng, Yen Yuen Ho, and Roger Marshall. Effectiveness of Comparative Advertising in Eastern Cultures. 2008.

MLA Citation

Chong, Fui Khuen., Jan Nee Ng, Yen Yuen Ho, and Roger Marshall. Effectiveness of Comparative Advertising in Eastern Cultures. 2008.

Warning: These citations may not always be 100% accurate.