Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.

This exploratory study seeks to examine the effectiveness of Internet Marketing in the hotel industry in Singapore through analysing the differences between the travel agents expectations of service and hotels’ understanding of those expectations.

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Bibliographic Details
Main Authors:	Seng, Diana Peck Wee., Ng, Kevin Tiong Kiat., Ho, Tse Wei.
Other Authors:	Leong, Choon Chiang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/11581
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11581
record_format	dspace
spelling	sg-ntu-dr.10356-115812023-05-19T05:41:41Z Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry. Seng, Diana Peck Wee. Ng, Kevin Tiong Kiat. Ho, Tse Wei. Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Internet This exploratory study seeks to examine the effectiveness of Internet Marketing in the hotel industry in Singapore through analysing the differences between the travel agents expectations of service and hotels’ understanding of those expectations. 2008-09-24T07:56:44Z 2008-09-24T07:56:44Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11581 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Seng, Diana Peck Wee. Ng, Kevin Tiong Kiat. Ho, Tse Wei. Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
description	This exploratory study seeks to examine the effectiveness of Internet Marketing in the hotel industry in Singapore through analysing the differences between the travel agents expectations of service and hotels’ understanding of those expectations.
author2	Leong, Choon Chiang
author_facet	Leong, Choon Chiang Seng, Diana Peck Wee. Ng, Kevin Tiong Kiat. Ho, Tse Wei.
format	Final Year Project
author	Seng, Diana Peck Wee. Ng, Kevin Tiong Kiat. Ho, Tse Wei.
author_sort	Seng, Diana Peck Wee.
title	Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
title_short	Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
title_full	Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
title_fullStr	Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
title_full_unstemmed	Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
title_sort	exploratory study on the effectiveness of internet marketing used in singapore hotel industry.
publishDate	2008
url	http://hdl.handle.net/10356/11581
_version_	1770564599511252992

Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.

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