Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.

• Main Authors: Seng, Diana Peck Wee., Ng, Kevin Tiong Kiat., Ho, Tse Wei.
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/11581
• Institution: Nanyang Technological University

This exploratory study seeks to examine the effectiveness of Internet Marketing in the hotel industry in Singapore through analysing the differences between the travel agents expectations of service and hotels’ understanding of those expectations.