Oh my gout : know your facts before it attacks

• Main Authors: Kee, Benedict Liwen, Phua, Shi Ting, Syahirah Afifah Abu Bakar, Nur Hafizah Akbar Ali
• Other Authors: Kim Hye Kyung
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/137560
• Institution: Nanyang Technological University

Oh My Gout! (OMG) is the first gout awareness communications campaign in Singapore, a country with an increasing number of gout sufferers in recent years. It is designed to raise awareness of gout amongst middle-aged men and encourage them to seek professional medical treatment if they identify symp...