A hierarchical game with strategy evolution for mobile sponsored content/service markets

• Main Authors: Wang, Wenbo, Xiong, Zehui, Niyato, Dusit, Wang, Ping
• 其他作者: School of Computer Science and Engineering
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2020
• 主題: Engineering::Computer science and engineering; Sponsored Service Market; Global Network Effects
• 在線閱讀: https://hdl.handle.net/10356/143034
• 機構: Nanyang Technological University

The sponsored content/service market is an emerging platform, where the Content/Service Providers (CSPs) pay the Mobile Network Operator (MNO) and subsidize the Mobile Users (MUs) to access their services at a lower price. The sponsoring mechanism leads to a surge in mobile data and service demand,...