Trust in online hotel reviews across review polarity and hotel category

• Main Authors: Banerjee, Snehasish, Chua, Alton Yeow Kuan
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Online Review; Hotel Category
• Online Access: https://hdl.handle.net/10356/144774
• Institution: Nanyang Technological University

This paper investigates how users' perception of online hotel reviews is related to trust across review polarity and hotel category. Users' perception of both titles and descriptions of reviews was examined. Data came from a 2 (review polarity: positive and negative) x 2 (hotel category: l...