Goh, C. C., Choo, S. S. L., & Information, W. K. W. S. o. C. a. (2009). The adaptation of IMC principles to local small retail businesses for their own use.

Goh, Cheng Cheng., Suzanne Shen Li Choo, و Wee Kim Wee School of Communication and Information. The Adaptation of IMC Principles to Local Small Retail Businesses for Their Own Use. 2009.

Goh, Cheng Cheng., Suzanne Shen Li Choo, و Wee Kim Wee School of Communication and Information. The Adaptation of IMC Principles to Local Small Retail Businesses for Their Own Use. 2009.