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            ______    ______    _____      _____  
    ___    /_   _//  /_____//  |  ___||   / ___// 
   /   ||   -| ||-   `____ `   | ||__     \___ \\ 
  | [] ||   _| ||_   /___//    | ||__     /    // 
   \__ ||  /_____//  `__ `     |_____||  /____//  
    -|_||  `-----`   /_//      `-----`  `-----`   
     `-`             `-`

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Text this: The impact of source establishment & negative eWOM on brand loyalty.