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 __   _     ______   __   _      ___      _____   
| || | ||  /_   _// | || | ||   / _ \\   / ____|| 
| '--' ||   -| ||-  | '--' ||  / //\ \\ / //---`' 
| .--. ||   _| ||_  | .--. || |  ___  ||\ \\___   
|_|| |_||  /_____// |_|| |_|| |_||  |_|| \_____|| 
`-`  `-`   `-----`  `-`  `-`  `-`   `-`   `----`

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Text this: The impact of source establishment & negative eWOM on brand loyalty.