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 ______      ___      _  _      ___      _  _   
|      \\   / _ \\   | \| ||   / _ \\   | \| || 
|  --  //  | / \ ||  |  ' ||  / //\ \\  |  ' || 
|  --  \\  | \_/ ||  | .  || |  ___  || | .  || 
|______//   \___//   |_|\_|| |_||  |_|| |_|\_|| 
`------`    `---`    `-` -`  `-`   `-`  `-` -`

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Text this: The impact of source establishment & negative eWOM on brand loyalty.