Chawawa.
Over the years, the issue of deteriorating social behavior among the young people in Singapore is raising. This issue of behavioral change is due to virtues being neglected in their daily life. In attempt to solve this problem, a campaign is designed to address this with the main objective to promot...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/15419 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Over the years, the issue of deteriorating social behavior among the young people in Singapore is raising. This issue of behavioral change is due to virtues being neglected in their daily life. In attempt to solve this problem, a campaign is designed to address this with the main objective to promote virtues among young Singaporeans. The introduction of Chinese tea philosophy is the main channel to cultivate virtues among them.
Designers have been coming out with new ideas and medium to attract people to participate in campaigns. In this thesis and design components, one of the design possibilities, merchandising design, is explored to as a form of promotional medium for this campaign. Graphic design is a tool to express ideas and the application of design elements and concepts are applied on the merchandise to convey the message to the target audience. |
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