Leung, F. F., .H., T. C., Yim, C. K., & School, N. B. (2021). Engaging customer cocreation in new product development through foreign subsidiaries: Influences of multinational corporations’ global integration and local adaptation mechanisms.
Chicago Style CitationLeung, Fine F., Tse Caleb .H., Chi Kin Yim, and Nanyang Business School. Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms. 2021.
MLA CitationLeung, Fine F., Tse Caleb .H., Chi Kin Yim, and Nanyang Business School. Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms. 2021.