A gold mine of product aspects : analyzing Amazon consumer reviews using text mining

• المؤلفون الرئيسيون: Tay, Elizabeth Ka-Yin, Quek, Ching Yee
• مؤلفون آخرون: Poong Oh
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2022
• الموضوعات: Social sciences::Communication::Communication theories and models
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/155856
• المؤسسة: Nanyang Technological University

Online shoppers rely on product reviews when making purchase decisions. This is because where listed information in e-commerce contexts is often inadequate, consumer-generated reviews are a ‘gold mine’ of helpful product information for decision-making. Faced with hundreds, possibly thousands of rev...