Comics and humor as a mode of government communication on public hygiene posters in Singapore

• Main Authors: Matwick, Keri, Matwick, Kelsi
• Other Authors: School of Humanities
• Format: Article
• Language: English
• Published: 2022
• Subjects: Humanities::Language; Comics; Multimodal Discourse Analysis
• Online Access: https://hdl.handle.net/10356/161540
• Institution: Nanyang Technological University

This paper analyzes national campaign comic posters as a government tactic to regulate social behavior. One of Singapore's first national campaigns, Keep Singapore Clean (1968) has continued in various reiterations, such as Keep Public Toilets Clean. From this particular campaign, four comic po...