Understanding public willingness to pay more for plant-based meat: environmental and health consciousness as precursors to the influence of presumed media influence model
Expanding upon the Influence of Presumed Media Influence (IPMI) model, our study investigates prior beliefs as precursors to the IPMI model in predicting individuals’ willingness to pay more for plant-based meat. Our survey of 1,008 adult Singaporeans revealed that attention to benefit media message...
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| Main Authors: | , , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/161631 |
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| Institution: | Nanyang Technological University |
| Language: | English |