Text this: Indirect influence in social networks as an induced percolation phenomenon

 __   __     ___     __   _    _    _     ______  
 \ \\/ //   / _ \\  | || | || | || | ||  /_____// 
  \   //   | / \ || | '--' || | || | ||  `____ `  
  / . \\   | \_/ || | .--. || | \\_/ ||  /___//   
 /_//\_\\   \___//  |_|| |_||  \____//   `__ `    
 `-`  --`   `---`   `-`  `-`    `---`    /_//     
                                         `-`