Visual totality of rewards-based crowdfunding pitch videos: disentangling the impact of peak negative affective visual expression on funding outcomes

• Main Authors: Huang, Yi, Uy, Marilyn A., Liu, Chang, Foo, Maw-Der, Li, Angelina Zhuyi
• 其他作者: Nanyang Business School
• 格式: Article
• 語言: English
• 出版: 2023
• 主題: Business::General; Visual Totality; Machine Learning
• 在線閱讀: https://hdl.handle.net/10356/168946
• 機構: Nanyang Technological University

In this study, we introduce visual totality of a crowdfunding pitch video which considers not only visual segments with human faces but also segments without human faces. Drawing from Emotions as Social Information (EASI) theory and expression theory, we analyze more than 4 million frames in 3184 In...