Going solo and feeling smart? An exploratory study on shoppers' time valuation and cultural perception

• المؤلفون الرئيسيون: Wang, Xueqin, Wong, Yiik Diew, Yuen, Kum Fai
• مؤلفون آخرون: School of Civil and Environmental Engineering
• التنسيق: مقال
• اللغة: English
• منشور في: 2023
• الموضوعات: Engineering::Civil engineering; Digital Shopping; Digital Shopping; Multi-channel Shopping
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/170181
• المؤسسة: Nanyang Technological University

Purpose: The advent of digitalization and the trend of social distancing coincide with the individualized lifestyle that is emerging among contemporary shoppers. This study explores the unique market of “smart solo shoppers”. Two empirical studies are conducted, which aim to identify the major dimen...