Text this: Consumers' paradoxical motives of co-creation: from self-service technology to crowd-sourcing platform

  _  _     ______     _____    _____    __   _   
 | \| ||  /_   _//   / ___//  |  ___|| | || | || 
 |  ' ||   -| ||-    \___ \\  | ||__   | '--' || 
 | .  ||   _| ||_    /    //  | ||__   | .--. || 
 |_|\_||  /_____//  /____//   |_____|| |_|| |_|| 
 `-` -`   `-----`  `-----`    `-----`  `-`  `-`