Nudging private Ryan: mobile microgiving under economic incentives and audience effects

Technology-augmented choice-making impacts many facets of business. The use of economic incentives under the ubiquitous mobile ecosystem for prosocial behavior has been shown to be particularly effective. We build on the previous work on this topic and study how mobile-based economic incentives and...

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Main Authors: Lee, Dongwon, Gopal, Anandasivam, Lee, Dokyun, Shin, Dongwook
其他作者: Nanyang Business School
格式: Article
語言:English
出版: 2024
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在線閱讀:https://hdl.handle.net/10356/174014
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