Plant-based meat and the perceived familiarity gap hypothesis: the role of health and environmental consciousness
This study investigates the effect of motivational factors on the perceived familiarity gap in the context of plant-based meat alternatives (PBMAs). Through a nationally representative survey of 1,008 adults in Singapore, this study finds a perceived familiarity gap for PBMAs between less-and more-e...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/174084 https://ijoc.org/index.php/ijoc/article/view/19732 |
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| Institution: | Nanyang Technological University |
| Language: | English |