The cloak of creativity: AI imaginaries and creative labour in media production

• المؤلفون الرئيسيون: Chow, Pei Sze, Celis Bueno, Claudio
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2025
• الموضوعات: Arts and Humanities; Artificial intelligence; Creativity; Generative AI; Relational; Materialism; Media production
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/181803

We critique the ways ‘creativity’ is harnessed by artificial intelligence (AI) companies, technologists, cultural producers, and even academics to justify a sense of urgency around the adoption of AI tools in creative work. The creative industries have seen the rapid deployment of AI-powered video g...