APA Citation

Lye, K. H., & Leong, C. C. (2009). Country stereotypes in consumer judgemental strategies: Effects of cue incongruity and product knowledge.

Chicago Style Citation

Lye, Kah Hou., and Choon Chiang Leong. Country Stereotypes in Consumer Judgemental Strategies: Effects of Cue Incongruity and Product Knowledge. 2009.

MLA Citation

Lye, Kah Hou., and Choon Chiang Leong. Country Stereotypes in Consumer Judgemental Strategies: Effects of Cue Incongruity and Product Knowledge. 2009.

Warning: These citations may not always be 100% accurate.