Text this: Effect of electronic word-of-mouth (EWOM) message tone on brand attitude.

  ______   __   __   __   __   _    _    _    _   
 /_   _//  \ \\/ //  \ \\/ // | || | || | || | || 
 `-| |,-    \ ` //    \   //  | || | || | || | || 
   | ||      | ||     / . \\  | \\_/ || | \\_/ || 
   |_||      |_||    /_//\_\\  \____//   \____//  
   `-`'      `-`'    `-`  --`   `---`     `---`