Text this: Effect of electronic word-of-mouth (EWOM) message tone on brand attitude.

 _    _     _____    _    _      ___              
| || | ||  |  ___|| | |  | ||   / _ \\    ____    
| || | ||  | ||__   | |/\| ||  | / \ ||  |    \\  
| \\_/ ||  | ||__   |  /\  ||  | \_/ ||  | [] ||  
 \____//   |_____|| |_// \_||   \___//   |  __//  
  `---`    `-----`  `-`   `-`   `---`    |_|`-`   
                                         `-`