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            _____              _    _     ____    
    ___    |  ___||   ____    | || | ||  |  _ \\  
   /   ||  | ||__    |    \\  | || | ||  | |_| || 
  | [] ||  | ||__    | [] ||  | \\_/ ||  | .  //  
   \__ ||  |_____||  |  __//   \____//   |_|\_\\  
    -|_||  `-----`   |_|`-`     `---`    `-` --`  
     `-`             `-`

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Text this: Effect of electronic word-of-mouth (EWOM) message tone on brand attitude.