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Su, Jie Hui., Karen Chuan Ling Pooh, Elsa Hin Hui Tan, Li Ting Tan, و Wan Ching. Understanding Consumer’s Behaviour Through Past Experience, Situation and Subjective Culture. 2011.

Su, Jie Hui., et al. Understanding Consumer’s Behaviour Through Past Experience, Situation and Subjective Culture. 2011.