Eldercare charities : what drives young Singaporeans to donate to them?

• المؤلفون الرئيسيون: Choo, Mason Shern Min., Kang, Mun Yee., Wong, Jing Lin.
• مؤلفون آخرون: Benjamin Kartono
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Social
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48391
• المؤسسة: Nanyang Technological University

Our research study focuses on the salient factors that affect young Singaporeans’ propensity to donate to eldercare charities. These factors include their empathy towards elderly in need, the levels of transparency and trust they perceive towards the particular charity and also the brand equity of t...