Consumer inference making about missing information.

• المؤلفون الرئيسيون: Goh, Ee Ling., Long, Mei Fong., Tang, Yuin Kay.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Accounting
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51153

In a buying situation , a consumer typically evaluates information about a set of brands. As different brands focuses on different aspects of a product, consumers may have to rely on possibly incomplete or incomparable information to make a choice. In a situation of insufficient information...