Consumer inference making about missing information.

• Main Authors: Goh, Ee Ling., Long, Mei Fong., Tang, Yuin Kay.
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2013
• 主題: DRNTU::Business::Accounting
• 在線閱讀: http://hdl.handle.net/10356/51153

In a buying situation , a consumer typically evaluates information about a set of brands. As different brands focuses on different aspects of a product, consumers may have to rely on possibly incomplete or incomparable information to make a choice. In a situation of insufficient information...