A case study on Legoland Malaysia.

• Main Authors: Chua, Pei Ting., Liu, Huijun., Ngiam, Jeffrey.
• Other Authors: Joan C Henderson
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/51252
• Institution: Nanyang Technological University

This research aims to provide a Southeast Asian perspective on theme park operations. Legoland Malaysia was chosen due to its international recognition, high popularity and novelty since its opening in September 15, 2012. A model of success factors was compiled from existing literature and a...