Tok, C. S., Png, B. K., Dai, J., & School, N. B. (2013). The effect of advertisement image culture-advertised product culture congruency on perceived quality and attitude towards product in an ad.
Chicago Style CitationTok, Choon Siang, Boon Khin Png, Jingke Dai, and Nanyang Business School. The Effect of Advertisement Image Culture-advertised Product Culture Congruency On Perceived Quality and Attitude Towards Product in an Ad. 2013.
MLA CitationTok, Choon Siang, Boon Khin Png, Jingke Dai, and Nanyang Business School. The Effect of Advertisement Image Culture-advertised Product Culture Congruency On Perceived Quality and Attitude Towards Product in an Ad. 2013.
Warning: These citations may not always be 100% accurate.