Influence of friends on undergraduates "Liking" behavior on facebook pages.
This study aims to find out about Facebook users’ “Liking” behaviour on Facebook brand Pages. This research studies on an individual’s tie strengths with his friends, his level of interest in the brand and the influence of crowd joining behaviour in enhancing the propensity to “Like” the brand Page....
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2013
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/51485 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|