Influence of friends on undergraduates "Liking" behavior on facebook pages.

• المؤلفون الرئيسيون: Chee, Ting Feng., Heng, Guo Jie., Chong, Siek Mee.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business::Marketing::Communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51485
• المؤسسة: Nanyang Technological University

This study aims to find out about Facebook users’ “Liking” behaviour on Facebook brand Pages. This research studies on an individual’s tie strengths with his friends, his level of interest in the brand and the influence of crowd joining behaviour in enhancing the propensity to “Like” the brand Page....