Intellectual property - look-alike packaging and marketing.

• Main Authors: Chew, Carrie Chin Chin., Lee, Kee Fang., Wee, Carol Pek Koon.
• Other Authors: Ang Beng Wee, Steven
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Accounting
• Online Access: http://hdl.handle.net/10356/53094
• Institution: Nanyang Technological University

The objective of our study is to help the marketer of new products by determining the extent to which similarities in product packaging are allowed without infringing intellectual property rights prescribed by Singapore statutes and the common law.