Avast! Southeast Asia market entry plan : expanding the customer base in Asia

Avast! Southeast Asia market entry plan : expanding the customer base in Asia

This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia.

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Bibliographic Details
Main Authors: Alfonsus Bayu Asmara, Lim, Fong Keong, Norhayati Haron, Shue, Pei Soon
Other Authors: Koh Siew Kuan
Format: Theses and Dissertations
Language:English
Published: 2013
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/53486
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Institution: Nanyang Technological University
Language: English
Description
Summary:This Business Study Mission (BSM) report aims to provide value-add recommendations to avast!, a Czech company, that intends to expand its customer base of freemium anti-virus software further into Asia.

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