The platform collective : the new local startup community

• المؤلفون الرئيسيون: Wong, Yan Ting, Tan, Isaac Jen Wei, Ng, Olivia Li Wen, Teoh, Caster Wee Yang
• مؤلفون آخرون: Wong Pei Wen
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Information technology::Business enterprises; DRNTU::Social sciences::Economic development::Singapore; DRNTU::Business::Advertising::Product; DRNTU::Social sciences::Communication::Promotional communication; DRNTU::Social sciences::Communication; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63362

This paper presents The Platform Collective, the first student campaign that encourages startups to develop their businesses by connecting with one another to barter and collaborate. Introduced by four final-year students from the Wee Kim Wee School of Communication and Information, the aim was to h...