The platform collective : the new local startup community

• Main Authors: Wong, Yan Ting, Tan, Isaac Jen Wei, Ng, Olivia Li Wen, Teoh, Caster Wee Yang
• 其他作者: Wong Pei Wen
• 格式: Final Year Project
• 語言: English
• 出版: 2015
• 主題: DRNTU::Business::Information technology::Business enterprises; DRNTU::Social sciences::Economic development::Singapore; DRNTU::Business::Advertising::Product; DRNTU::Social sciences::Communication::Promotional communication; DRNTU::Social sciences::Communication; DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns; DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/63362

This paper presents The Platform Collective, the first student campaign that encourages startups to develop their businesses by connecting with one another to barter and collaborate. Introduced by four final-year students from the Wee Kim Wee School of Communication and Information, the aim was to h...