Text this: Brand transitioning : the transition to umbrella branding

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  ____      / _ \\      ___   | || | ||  / ____|| 
 |    \\   / //\ \\    /   || | || | || / //---`' 
 | [] ||  |  ___  ||  | [] || | \\_/ || \ \\___   
 |  __//  |_||  |_||   \__ ||  \____//   \_____|| 
 |_|`-`   `-`   `-`     -|_||   `---`     `----`  
 `-`                     `-`