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           _    _     _____    _    _    _    _   
  ____    | || | ||  |__  //  | || | || | || | || 
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 |  __//   \____//   /_____||  \____//   \____//  
 |_|`-`     `---`    `-----`    `---`     `---`   
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發送短信 : Classic branding and new perspectives : moving from brand as reference to brand as personality to brand as icon.