APA Citation

Rao, A., Xu, L. X., Wu, Y. Y., & Marshall, R. (2008). A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising.

Chicago Style Citation

Rao, Aparna, Ling Xiang Xu, Yun Yuan Wu, and Roger Marshall. A Cross-cultural Study of Contradictory Propositions in Advertisements & the Implications for Comparative Advertising. 2008.

MLA Citation

Rao, Aparna, Ling Xiang Xu, Yun Yuan Wu, and Roger Marshall. A Cross-cultural Study of Contradictory Propositions in Advertisements & the Implications for Comparative Advertising. 2008.

Warning: These citations may not always be 100% accurate.