Text this: A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising

             ___      ______     ___              
  ____      / _ \\   /_   _//   / _ \\      ___   
 |    \\   | / \ ||    | ||    / //\ \\    /   || 
 | [] ||   | \_/ ||   _| ||   |  ___  ||  | [] || 
 |  __//    \___//   /__//    |_||  |_||   \__ || 
 |_|`-`     `---`    `--`     `-`   `-`     -|_|| 
 `-`                                         `-`